“The growth starts in single digits and then advances to double digits, transitioning from a small to a large and sustainability organization.”
EVOLVING FROM A SMALL BUSINESS INTO A POWERFUL CORPORATION
In the modern era, companies navigate a landscape of diverse and accelerated change, spanning economic, social, and environmental shifts, as well as new technologies and innovations. These forces not only impact business operations but also have a ripple effect on the workforce. As an organization grows in revenue and scope, its people must also grow—both in number and in skill. Most critically, this includes their mindset.
The core challenge for organizations is how to strategically recruit and develop employees in a way that cultivates talented individuals and fosters the emergence of “Change Agents” continuously. People are a critical resource driving an organization’s sustainable growth. Therefore, developing and retaining high-potential employees is paramount. This requires a well-designed human resources plan that supports the parallel, sustainable growth of both people and the organization.
We discuss this topic with Chayanisa Chaipunyatanun (Oil), HR Manager.
COMPANY EXPANSION
Sermsang Power (SSP) serves as a powerful case study of rapid growth in this industry. Since its IPO in 2015, through the global pandemic, and into 2023, the number of employees has more than doubled from 40 to over 80. The company continues to focus on expanding its workforce to support further growth in 2024, with a total workforce target of 105 people.
Human Resource Strategy to Support Continuous Growth
The Human Resources department drives this growth with a multi-faceted strategy. It focuses on both cultivating our core “SSP DNA” in existing staff and recruiting skilled talent from the outside to help build and develop the organization. This runs parallel to a strong focus on employee retention to reduce turnover.
We recognize that in today’s competitive market, candidates choose companies just as much as companies choose them. Their decisions are influenced by numerous factors, including organizational structure, clear career progression plans, compensation, benefits, and, crucially, a mindset that must align with the organization’s direction for mutual growth. We believe that by advancing on all these fronts, SSP can grow and create value as targeted, no matter how competitive the talent acquisition market becomes.
CREATE YOUR OWN VALUE
Our HR management also recognizes the importance of empowering its middle-level employees. By developing their people management skills and transforming them into mentors, we not only enhance the capabilities of our operational-level staff but also create immense value for our middle managers. This focus on mentorship paves the way for their own career advancement.
An organization’s exponential growth brings both challenges and impacts. However, by fostering a growth mindset in our personnel and promoting systematic collaboration, the organization can grow and create value sustainably.
SSP’S NEXT STEPS
Activity
A work environment filled with activities that promote seamless teamwork is essential. Fostering strong interpersonal relationships among team members is a key factor in building an effective and harmonious workplace.
System
To thrive in the era of AI disruption, building efficient systems is paramount. Well-organized systems reduce errors and increase operational efficiency. A key example is our “Sermsang Infinite” platform, which the business uses to systematize its operations for sustainable growth.
Impact
Empowering employees with more time for strategic work creates a significant impact that can drive transformative change within the organization. This approach also enhances organizational agility, allowing us to adapt more quickly to change.
